Visual thinker.

Operational Mind

Photography has always been part of the equation — it's how I think about composition, light, and what makes an image land. Whether I'm managing a product launch at scale or out in the Sierra Nevada with my camera, the same eye for detail applies: catch what's off before it becomes a problem.

That instinct is what led me into creative operations. Over 10 years, I've built the workflows and production systems behind global campaigns for companies like GoPro and Google — turning that same attention to detail into on-time, on-brand delivery at scale.

I'm a strong cross-functional collaborator with product, design, brand, marketing, and engineering teams — and just as comfortable behind a camera in the backcountry.

Email: matthew.a.mikaelian@gmail.com